BLNCDnaturals

Our Story

BLNCD creates premium cannabis products for the modern consumer that are as intentionally crafted as they are beautifully packaged. Led by Founder and Creative Director Allison Vaillancourt, whose creative background spans fashion and wellness, the brand focuses on making cannabis accessible and refined, helping shift outdated narratives through thoughtful education and design.

BLNCD began in 2018 with three women—Daniela, a green beauty formulator and esthetician; Andrea, a natural product formulator and herbalist; and Allison, a fashion entrepreneur grounded in wellness. Their combined expertise shaped BLNCD’s commitment to clean ingredients, ethical sourcing, and elevated design.

Every BLNCD product begins with hemp from our partner farms and is crafted in our USDA-certified organic lab with full seed-to-table oversight.

Through community partnerships and initiatives like tree planting, we extend our commitment to wellness and sustainability beyond our products, investing in the communities and environments that inspire us.